1. You will never have enough time to user test. God do I wish I could user test forever. User testing is putting your product in people's hands and getting feedback. This is extremely important because you may think you're products the shit, but in reality, it may just be shit. By user testing, you find out early one what people like, what they don't, and what they find confusing. If users don't like your product, they are simply not going to use it. I wish I could do endless user tests and feel confident about our product, but the reality is there is writing to be done, budgets to be made, and networking that has to get done. When you do get that precious time to user test, hit it as hard as you possibly can. 2. This isn't academia In academia I was taught to point out every nuance in my argument, and to endlessly elaborate every god-damn point. Business is nothing like academia. At first it feels weird to sell and not drone on about methods and literature....